- HOW TO CHECK SHOP’S REPUTATION ON TAOBAO SHOP, 1688, TMALL
With specific characteristics targeting different customers, Taobao, Tmall, and 1688 have different ways to evaluate supplier reputation. Here are the basics to follow:
TAOBAO and TMALL target retail customers: They focus on evaluating the quality of each retail transaction.
1688.COM targets wholesale customers: It focuses on evaluating customer loyalty and transaction volume.
- Evaluate the shop’s reputation on Taobao
Taobao recommends that customers use the following information to refer to and evaluate the reputation of the supplier (shop):
- Prestige points
- Service quality assessment points including the following criteria:
- Goods conform to description
- Service attitude
- Delivery speed & delivery quality
- Quality of complaint handling
- Establishment time of the shop on Taobao
- Authenticated by Alipay
- Participate in the buyer protection program by placing a security deposit of a certain amount.
For the above information, Taobao provides a basic review framework and a full review page:
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Sales reputation level: based on reputation points accumulated from each successful purchase transaction (see details below). Customers can click on the level icon to go to the detailed reputation rating page.
Authentication information and deposit information: customers can hover over the icon to see the shop’s sales seniority and the amount of security deposit.
Quality score in order from left to right (matching description, service quality, delivery speed). Customers can click on the level icon to go to the detailed reputation rating page.
Sales reputation level: after each successful transaction (paid via Alipay and delivered via CPN units), the buyer will evaluate the shop according to 3 levels (Good: +1 point, Average: 0 points, Poor: -1 point). These points will be accumulated and the prestige level will be assigned based on the number of points accumulated. The higher the number of good reviews, the higher the level the shop will have.
To be more specific, Taobao has 20 levels as follows:
According to our experience, ordering at shops selling consumer goods with a level of 4 diamonds or higher will be less risky. Shops that have been in business for a long time but have low levels are the ones you need to consider carefully before ordering.
Page for more detailed ranking of seller reputation:
After purchasing, the buyer will evaluate the shop based on 3 criteria: Goods match the description, Service attitude, Delivery speed. Buyers will rate on a 5-point scale. Taobao will compile the average score of reviews over the last 6 months and compare it with the average rating of shops in the same niche. In the example above, the Customer has a rating of 4.9 / 5 for all 3 criteria. Taobao compares the shop’s score with the average score of other shops as follows:
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Shop’s score is lower than the average scores of other shops in the same niche.
Shop’s score is higher than the average scores of other shops in the same niche.
The comparison ratio is defined as below. The higher the passing rate, the closer that shop is to the shop with the highest score in the niche and vice versa. You should choose shops with scores higher than the niche average, and the higher the better:
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Scores of the lowest ranking shops
Average scores of the niche
Scores of the highest ranking shops
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Rating of complaint handling in last 30 days
Shop’s
Average of shops in the same niche
Processing time
30-day return rate
Rate of complaints being interfered with by Taobao
Fined time
Here is how to understand the shop’s complaint handling criteria. Customers can hover over each criterion and use Google Translate to get detailed information about each criterion:
Processing time: the lower the processing time, the better.
The 30-day return rate is calculated as return amount / total transaction amount. The lower this ratio, the better.
The rate of complaints being interfered with by Taobao and the number of times being fined are as low as possible.
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Rating history
Good review rate: 98,02%
The last 1 week
The last 1 month
The last 6 months
More than 6 months ago
Good
Average
Bad
Total rating
Main niche
Other niche
In the review history section, Customers can view the history by region and can click on the quantity to see detailed reviews by Good/Average/Bad level. From our experience, long buyer reviews are more honest.
- Rate the shop’s reputation on 1688
Suppliers on 1688.com include:
- Manufacturers
- Wholesalers
- Investment agent / commercial service provider
Because the target audience is wholesale buyers, suppliers on 1688.com must provide detailed information about the infrastructure, facilities, and experience of their units. Besides, Customer’s evaluation criteria are also very different.
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click on the shop name to go to the provider information page
Establishment time (business registration)
Average service rating score. Click on the score to go to the detailed reputation rating page
Type of supplier (in the image is manufacturer)
- Basic Information page
Supplier level: Unlike Taobao, with its wholesale characteristics, 1688.com classifies suppliers based on value scale and number of transactions performed. To ensure objectivity in calculating ranks, 1688 also has a point deduction mechanism and limits the number of transactions counted for one customer. Below is a table of transaction value levels in RMB. Based on rank, establishment time, and product unit price, Customers can evaluate the supplier’s continuous transaction volume.
Basic information: depending on the characteristics of each niche, customers may be interested in different information from the supplier. However, there is some basic information as follows:
- Establishment time: to evaluate the supplier’s experience
- Location: to estimate shipping costs within China
- Supply/production capacity: based on number of employees, monthly supply/production capacity, quality standards…
- Facilities: images of factories, workshops, shops, and equipment are all provided.
Note: Customers can use Google Translate to read the content on this Information page.
Reputation assessment from Customer: 1688 focuses on evaluating Customer indicators including:
- Is the customer reputable?
- Number of loyal customers of the supplier
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Data of the latest 90 days
1241 including
Golden member: 0%
Shop owner of Tmall/taobao: 66.56%
Verified: 24.58%
Criterion
Of the shop
Niche’s average
Transaction number
Customer number
Rate of returning customers
Delivery speed
Complaint processing speed
Refund rate
Complaint rate
Fined rate by 1688
Details of buyer review points (on a 5-point scale): similar to Taobao’s, Customers can refer to the buyer’s service review section on the Taobao website.
4. Evaluate the reputation of the shop on Tmall
Tmall directly inspects the quality of participating shops to ensure the following criteria:
Selling quality, genuine products of brands, authenticated by the manufacturers of those brands.
Deposited a large amount of money at Tmall
Participate in programs that ensure buyers’ rights
Therefore, shops on Tmall will not be graded on reputation like Taobao. Shops on Tmall still have service ratings and complaint ratings like Taobao for customers to refer to, in addition, Tmall has some other information to evaluate.
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Joined time on Tmall. In the picture, the shop has been participating for 4 years.
Quality score in order from left to right (matching description, service quality, delivery speed). Customers can click on the level icon to go to the detailed reputation rating page.
Tmall store classification icon has 3 types of stores
Regular store
Concession store
Brand representative store (direct sale store of the brand)
(customers can use google translate to translate)
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Shop’s deposit amount: the higher the deposit amount, the more reputable the shop is. This amount is kept by Tmall to ensure safe transactions for customers
Alipay authentication and store business registration
C. Instructions for registering a Taobao Tmall 1688 account with 100% success
Currently, when accessing 3 websites Taobao.com, Tmall.com and 1688.com, you will encounter a situation where these websites require you to log in to view their content and product’s promotions.
1, Instructions for quickly registering a Taobao Tmall 1688 account by phone
1.1. Account Creating Guide
For the most convenience for customers, we would like to guide customers to quickly register for a Taobao, Tmall, 1688 account by phone.
Step 1: Click on “register account” at the bottom corner
Step 2: Click “create new account” button
Step 3: Fill in information
- Change the number to +..
- Fill in your phone number and remember to delete 0 at the beginning
- Check the box (agree with the policy of that e-commerce site)
- Then click the orange Send button
Step 4: Slide the confirmation bar to confirm that you are not a bot
Step 5: Wait for the code to be sent to your phone number and fill it in, and you have successfully created an account!
– Note that if after 60 seconds you still haven’t received any code, press the button below
1.2. Instructions for changing password
Step 1: At the main screen, click on the “account” button at the bottom right corner
Step 2: This is your account login name, please remember to save it
Step 3: Click on the “Settings” button in the upper right corner
Step 4: Click on the section shown in the image below
Step 5: Continue to click on the section shown in the image below
Step 6:
- Click to receive the code to your phone
- Enter the OTP code sent to your phone
- Click “Send”
Step 7: Enter the new password, so now you have changed your taobao account password!
We has shown you how to register a Taobao account on your phone. Hope you can create your own Taobao shopping account as quickly as possible. Good luck!